AI to guard you from greenwashing penalties
Regulation and enforcement of marketing content is getting far tougher in 2024. GreenGuardian protects you from penalties using AI.
- Green claims can boost your sales ...
Truthful sustainability claims about your product can increase your earnings; consumers in the UK and EU are willing to pay up to 10% more for a sustainable product.*
* Bain & Company press release, November 2023
- ... but regulation is getting tougher ...
Regulation of sustainability claims is getting tougher. The UK’s DMCC Bill will enable fines of up to 10% of annual revenue with no court process for non-compliant claims, while the EU’s Green Claims Directive will enable similar penalties, capped at 4%.
- ... GreenGuardian protects your business
GreenGuardian enables you to make sustainability claims with confidence by auditing your marketing material with AI to warn you of non-compliant claims.
Protect your business
Market with confidence
GreenGuardian uses AI to detect non-compliant claims in your marketing, so that you can avoid penalties and protect your reputation.
- Comply with regulation
- GreenGuardian audits marketing material for non-compliant sustainability claims and suggests steps to guard them against regulation.
- Flag reputational risk
- GreenGuardian identifies sustainability claims that carry reputational risk and may be non-compliant in the future.
- Grow green
- GreenGuardian recommends the most effective next steps on your sustainability journey based on your content, to empower your brand, your customers and the planet.
Get in touch
GreenGuardian is running a pilot program with businesses to protect them against current and emerging regulation. Get in touch to discuss how GreenGuardian can help your business.
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